June 01, 2014 /KidZNewswire/ --
), the startup toy company developing action figures for girls, today announced the successful launch of its funding campaign. The privately held company, incorporated in September 2013, is the market's sole producer of collectible action figures designed specifically for girls.
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IAmElemental's funding campaign, which began May 13 on Kickstarter (https://www.kickstarter.com/projects/iamelemental/iamelemental-action-figures-for-girls
), raised $35,000 in its first two days. The company expects to raise $150,000 to $200,000 by the campaign's conclusion on June 12.
Proceeds from the campaign will be used to finalize development and production of the company's first set of collectible female action figures: Series #1/Courage. The series includes seven unique figures that personify the Elements of Courage: Bravery, Energy, Honesty, Industry, Enthusiasm, Persistence and Fear.
IAmElemental's co founders, Julie Kerwin and Dawn Nadeau, envision girls as the creators of a play experience in which they are the active agents in a story of their own design. "We set out to design a series of figures with healthier breast, waist and hip ratios -- more heroine, less Hooters," said Kerwin. "We intend to grow the market of toys that feature fierce, strong females and foster creativity in kids," said Nadeau.
Participants can preorder IAmElemental figures via the Kickstarter campaign. Figures are scheduled for store delivery in advance of the 2014 holiday season. The figures will retail in individual mystery packs and as complete sets of seven figures in collectible tins or carry cases.
For more information, visit http://www.iamelemental.com
About IAmElemental: IAmElemental, based in New York City, was founded in 2013 by Julie Kerwin and Dawn Nadeau, Wellesley College alumni, to fill a gap in the toy market. IAmElemental envisions girls as the creators of a play experience in which they are the active agents in a story of their own design. Kerwin, who holds a J.D
. from Fordham Law School and a background in education, was previously the cofounder of independent music label Club Rock Records. Nadeau was an early team member at Fast Company magazine and has worked at Fortune magazine and Goldman Sachs. Both are mothers -- Kerwin of boys, Nadeau of girls. Both believe literacy is the ultimate superpower. For more information, visit http://www.iamelemental.com
To view this video on YouTube, please visit: http://www.youtube.com/watch?v=4uyvOfHEq9I
Media Contact: Angelica Carey, IAmElemental, 917-691-5334, firstname.lastname@example.org
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